Thanks Richard for giving me and Art of Professionals the opportunity to design Petromin grocery store.
Design Principles
- Attractive and unique v.s the market.
- Homy and personal feel
- Inviting look and layout
- Simple/easy on the eye vs clutter
Design Objectives
- Create strong & memorable branding, elements to create affinity and loyalty with customers.
- Create a positive shopping experience that attract more share and visit frequency.
- Make a major lift in grocery design feel appealing to all customer types people with high design sense will not accept medium design but people with limited design sense will appreciate high level design.
- Simple/easy on the eye vs clutter
Why rustic style?
- Shifting style and taste towards unique concept.
- Going to ultra modern design or contemporary design will put me in a limited design timing.
- Mixing another style of design with it will assure longevity of a nice warm looking environment all time.
Petromin Layout
